I got the opportunity to work with one of my favorite dance teachers on the web and identity design for his company. After working with Jamie Drye on his first redesign for the company site back in 2017, we discovered a larger performance schedule and a business focus on event partnerships required a brand overhaul and a new user-first backend for the site.

The striking red thread became a visual theme across the identity design and worked its way into the logo. I then created a new site that focused on more large scale performance photography and adding some subtle motion to the experience.